Privacy Policy

Privacy Policy of Shenzhen Guixin Daily Necessities Co., Ltd. Independent Website

Effective Date: [November 20, 2024]

Welcome to the independent WordPress website of Shenzhen Guixin Daily Necessities Co., Ltd.: https://kitchengx.com/ (hereinafter referred to as “this Website”). This Privacy Policy aims to clarify the matters related to the collection, use, storage, sharing, and protection of user personal information on this Website to safeguard your privacy rights. Please read this Policy carefully before using the services of this Website. Once you access, browse, or use this Website, you shall be deemed to have fully understood and agreed to all the contents of this Policy. If you do not agree to this Policy, please do not use the services of this Website.

I. Scope of Application of the Policy

This Privacy Policy applies only to user information collected by this Website through the following methods:

Information you actively provide during registration, login, placing orders, consultation, participating in activities, etc.
Device and usage behavior information automatically collected by the system when you use the services of this Website.
Information related to you obtained by this Website from third parties through legal channels.

This Policy does not apply to the following scenarios:

Information collection behavior of third-party websites or services linked to this Website.
Information collected by third parties through advertisements or promotional services provided on this Website.
Information processing activities of other associated websites not labeled “[Brand Name] Official Independent Station”.

II. Scope and Methods of Information Collection

(A) Personal Information Actively Provided

To fulfill your shopping needs, provide customer service, and implement related functions, we may collect the following information actively provided by you:

Identity and Contact Information: Including name, mobile phone number, email address, shipping address, etc., used for order confirmation, logistics delivery, after-sales communication, and account security verification.
Order and Payment Information: Including the category, specifications, quantity, order amount, payment method, and payment account information of the silicone kitchenware products you purchase, used for order processing, payment settlement, invoice issuance, and transaction record retention.
Consultation and Feedback Information: Including product inquiries, after-sales issues, complaints, and suggestions submitted by you through online customer service, message boards, email, etc., used to provide targeted services and optimize product experience.
Marketing Authorization Information: If you voluntarily subscribe to our new product notifications, promotional activities, and other marketing information, we will collect your relevant authorization records for targeted marketing content推送 (push).

(B) Information Automatically Collected

When you visit or use this Website, we may automatically collect the following non-personal identification information or device information through technologies such as Cookies and log records:

Device Information: Including your device model, operating system version, browser type, IP address, unique device identifier, etc., used to identify device compatibility, ensure website access security, and optimize page display.
Usage Behavior Information: Including the time you access this Website, product pages browsed, duration of stay, click records, shopping cart operations, search keywords, etc., used to analyze user preferences, optimize product display, and enhance service quality.

(C) Information from Third-Party Sources

Subject to compliance with laws and regulations, we may obtain your relevant information from the following third parties and combine it with the information already collected:

Payment status and account verification information provided by payment service providers.
Delivery progress and receipt information provided by logistics service providers.
Basic identity information provided by social media platforms (such as Facebook, Instagram, etc.) authorized by you, used for the quick login function.

III. Purposes of Information Use

The information we collect will be strictly used for the following legitimate purposes, and only to the extent necessary to achieve these purposes:

Providing Core Services: Including processing your orders, completing payment settlements, arranging logistics delivery, and providing after-sales support (such as guidance on using silicone products, return and exchange services).
Optimizing User Experience: Recommending suitable silicone kitchenware products based on your browsing and purchase history (e.g., recommending a silicone spatula based on your purchase of a silicone baking pan); optimizing website loading speed, page layout, and function design by analyzing device and usage behavior data.
Conducting Marketing Activities: With your authorization, pushing marketing information such as new product launches, discounts, and holiday activities to you; if you participate in activities such as lucky draws or trials, the information will be used for activity eligibility verification, prize notification, and prize distribution.
Ensuring Secure Operation: Identifying risks such as abnormal access and fraudulent transactions through device information and behavior data to protect your account security and the legitimate rights of this Website; used for website system maintenance, troubleshooting, and security audits.
Fulfilling Legal Obligations: Retaining transaction records and responding to legitimate inquiries and investigation requests from regulatory authorities to comply with relevant laws and regulations on taxation and consumer rights protection.

IV. Information Sharing and Disclosure Rules

We strictly adhere to the “minimum necessary” principle and do not share your personal information with any third party at will. We only share or disclose information in the following specific circumstances:

Service Cooperation Needs: To complete order fulfillment, we share necessary information such as your name, shipping address, and contact information with logistics service providers; we share payment-related information such as order amount and payment account with payment service providers. Such partners can only use your information within the scope of providing services and must comply with strict confidentiality obligations.
Explicit User Authorization: With your active consent, sharing information with a third party designated by you, such as when you request to synchronize order information with family members or partners.
Legal Compliance Requirements: Disclosing your information to fulfill legal obligations when facing legal summons, investigations, or orders from judicial organs or regulatory bodies; disclosing information within the necessary scope to protect your or others’ legitimate rights and interests (e.g., preventing fraud, ensuring personal and property safety).
Corporate Operational Changes: If corporate operational changes such as merger, acquisition, asset transfer, or bankruptcy liquidation occur, your information may be transferred as part of the assets. We will notify you in advance through website announcements, emails, etc., and require the transferee to continue to perform privacy protection obligations.

We will never sell your personal information to any third party for commercial marketing purposes.

V. Information Protection and Retention Measures

(A) Security Protection Measures

We adopt a multi-level security assurance system to protect your information security:

Technical Level: Using SSL encryption technology to encrypt data transmission; employing firewalls and intrusion detection systems to prevent network attacks; storing sensitive data such as payment information in a de-identified manner, accessible only by authorized personnel under strict access control.
Management Level: Establishing information security management systems, regularly conducting privacy protection training for employees, clarifying data processing authorities and confidentiality responsibilities; regularly conducting security audits and risk assessments, and timely fixing potential security vulnerabilities.

(B) Data Retention Period

We will retain your information according to the principle of “necessary and shortest period to achieve the purpose”:

Transaction-Related Information: Information such as order and payment details will be retained for 5 years from the date of transaction completion to meet tax reporting, after-sales traceability, and legal compliance requirements.
Account and Contact Information: Retained during the existence of your account. If you actively cancel your account, we will complete the anonymization or secure destruction of the information within 1 year after the cancellation is complete.
Non-Personal Identification Information: Information such as device and usage behavior data will be retained until the purpose of collection is achieved, not exceeding 2 years.

VI. Use of Cookies and Similar Technologies

To enhance your user experience, this Website uses Cookies and similar tracking technologies:

Essential Cookies: Used to save your login status, shopping cart content, language preferences, etc. If these Cookies are disabled, you may not be able to complete operations such as placing orders or logging in normally.
Analytical Cookies: Used to track website traffic, user browsing paths, etc., helping us optimize product display and service design. These Cookies do not collect your personal identification information.

You can disable or delete Cookies through your browser settings, but some website functions may be affected as a result. For specific operations, please refer to your browser’s official documentation.

VII. Exercise of User Rights

In accordance with relevant regulations such as the “Personal Information Protection Law of the People’s Republic of China” and the “General Data Protection Regulation (GDPR)”, you enjoy the following rights, and we will provide you with convenient channels to exercise them:

Right to Access and Query: You can log into your personal account and view your personal profile, order records, and other information in the “My Information” section; for more detailed information, you can apply through customer service channels.
Right to Correction and Supplementation: If you find that your personal information is incorrect (such as an incorrect shipping address), you can directly modify it in your personal account or contact customer service for assistance.
Right to Deletion: Under statutory conditions (such as the purpose of information collection has been achieved, or you withdraw your authorization), you can apply for the deletion of personal information. We will complete the verification and provide feedback on the processing results within 15 working days.
Right to Withdraw Authorization: You can withdraw the authorization for marketing information push through the “Marketing Settings” section of your personal account; if you need to withdraw other authorizations (such as third-party login authorization), you can contact customer service to handle it.
Right to Data Portability: You can apply to export your account information, order records, and other personal information in a structured format. We will provide the export service within 10 working days.

Contact information for exercising the above rights:

Online Customer Service: “Customer Service Center” in the bottom right corner of this Website.
Email: Alice@kitchengx.com
Contact Phone: +8613798235173

We will conduct a preliminary verification within 5 working days after receiving the application, and process and provide feedback on eligible applications in a timely manner.

VIII. Children’s Privacy Protection

The products and services of this Website are primarily aimed at adults, and we do not knowingly collect personal information from children under the age of 16. If a guardian discovers that a child has used this Website and provided personal information without consent, they should immediately contact us. We will delete the relevant information within 24 hours after verification and take measures to prevent the child from continuing to use the service.

IX. Policy Updates and Notifications

We may revise this Privacy Policy due to updates in laws and regulations or business development needs. The revised policy will be notified to you through the following methods:

Publishing an update announcement in a prominent position on the homepage of this Website.
Sending a policy update notification to your registered email address.
Displaying a policy update prompt when you log in next time.

The revised policy shall take effect from the date of its publication. If you continue to use the services of this Website after the policy update, it shall be deemed that you agree to all the revised contents. We recommend that you regularly check this policy to understand the latest privacy protection measures.

X. Contact Information and Dispute Resolution

If you have any questions, complaints, or suggestions regarding this Privacy Policy, you can contact us through the following methods:

Company Name: Shenzhen Guixin Daily Necessities Co., Ltd
Contact Address: 131, Block E, Building 12, North Area, West Coast Huafu, Zhonghai Real Estate, Langxia Community, Songgang Street, Bao’an District, Shenzhen
Customer Service Email: Alice@kitchengx.com
Contact Phone: +8613798235173
Privacy Protection Officer: Huang Lichan

If you believe that our information processing behavior infringes upon your privacy rights, you may first communicate and negotiate with us; if the negotiation fails, you may lodge a complaint with the consumer association in your locality, the data protection regulatory authority, or resolve the dispute through litigation.

Shenzhen Guixin Daily Necessities Co., Ltd. reserves the final interpretation right of this Privacy Policy.